Job Description
FatakPay Digital Private Ltd is offering a dynamic 3-month internship for a Marketing Operations & Retention Intern at our Andheri East, Mumbai office. This role is designed for analytical minds to assist in developing and executing key CRM and customer retention initiatives. You will play a hands-on part in enhancing customer engagement and fostering long-term relationships through data-driven strategies and targeted communication, directly impacting our user experience and business growth.
Key Deliverables & Responsibilities:
• Assist in customer segmentation by collaborating to identify distinct user groups for personalized communication.
• Support the coordination of retention strategies, analyzing user drop-off points and engagement triggers to drive traffic and loyalty.
• Contribute to lifecycle management projects, helping to set up and optimize automated remarketing and communication flows.
• Conduct market research and competitor analysis to provide clear benchmarking insights against industry standards.
Measure of Success:
• Improvement in Customer Retention Rate through implemented initiatives.
• Positive impact on the CRM channel’s contribution to overall business growth.
• Effective collaboration with cross-functional teams like Customer Support and Marketing.
• Active contribution to ideation sessions with new, data-backed ideas for CRM and retention.
Skill Requirement
We are looking for a recent graduate or student with a strong quantitative and analytical background. The ideal candidate possesses a scientific approach to problem-solving, excellent communication skills, and a keen interest in applying technical knowledge to marketing challenges.
Qualifications & Skills:
• Education: Recent graduate or currently pursuing a degree in Physics, Mathematics, Statistics, Engineering, or a related technical field. Recent MBA graduates with a strong quantitative undergraduate background are also welcome.
• Core Skills: Exceptional analytical mindset with the ability to interpret complex datasets and draw actionable insights.
• Strong written and verbal communication skills are essential.
• Technical Plus: Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms is a significant advantage.
• A proactive learner with first-principles thinking, capable of contributing to strategic brainstorming.
Job Type: Internship
Contract Length: 3 months
Pay: ₹10,000.00 – ₹15,000.00 per month
Work Location: In person, Andheri East, Mumbai, Maharashtra