Job Description
We are seeking a results-driven professional to join our team and lead our digital marketing and lead generation efforts for overseas education services. In this role, you will be responsible for planning and executing digital campaigns, generating qualified leads, and converting prospects into clients, playing a key part in our growth and outreach.
Key Responsibilities:
• Plan, create, and manage campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Generate, nurture, and qualify leads through strategic use of digital marketing channels.
• Maintain and update the Customer Relationship Management (CRM) system with lead information and interactions.
• Track, analyze, and report on campaign performance and ROI to optimize strategies.
• Conduct research on market trends, competitor activities, and new opportunities in overseas education.
• Support the planning and execution of promotional events, webinars, and other marketing activities.
Skill Requirement
Qualifications & Experience:
• Bachelor’s degree, preferably in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience in digital marketing or lead generation; freshers with strong knowledge and drive are also encouraged to apply.
• Practical understanding of SEO, paid advertising (PPC), social media management, and CRM tools.
Required Skills & Competencies:
• Strong written and verbal communication skills for creating engaging content and interacting with potential clients.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Self-motivated, target-oriented, and capable of managing multiple tasks in a dynamic environment.
• Familiarity with the overseas education sector is a plus.
Perks & Benefits:
• Attractive annual salary package ranging from ₹2,00,000 to ₹3,50,000, based on experience and fit.
• Performance-based incentives linked to target achievement.
• Clear opportunities for career growth and skill development.
• Valuable exposure to international education marketing and a global client network.