Job Description
Wildglow Cosmetics Pvt. Ltd., founded in 2020, is one of India’s fastest-growing D2C skincare brands, offering premium Korean-inspired products. With a mission to become a top-three skincare brand in India by 2025, we are looking for a data-driven Meta Performance Marketer to join our team. This is a full-time, in-office role based in Andheri West, Mumbai, with working hours from 11:00 AM to 8:00 PM, Monday through Saturday.
In this pivotal role, you will be responsible for planning, executing, and scaling our digital advertising efforts. Your primary focus will be on driving customer acquisition and revenue growth through Meta and Google Ads, with a consistent mandate to achieve a strong return on investment.
Key Responsibilities:
• Plan, execute, and optimize performance campaigns across Meta (Facebook & Instagram) and Google Ads with a core focus on achieving a minimum 3X ROI.
• Drive key business metrics including customer acquisition, website traffic, and conversions while maintaining efficient Cost-Per-Acquisition (CPA).
• Manage and scale advertising budgets responsibly to consistently deliver 3X+ ROI on ad spend.
• Monitor campaign performance daily, analyze ROI/ROAS, and present actionable insights and reports to leadership.
• Conduct continuous A/B testing across ad creatives, target audiences, and bidding strategies for optimization.
• Collaborate closely with creative, content, and product teams to develop high-impact, conversion-focused marketing campaigns.
• Stay ahead of the latest trends in digital advertising, platform updates, and D2C marketing best practices.
Skill Requirement
We seek a proactive and results-obsessed performance marketer with a proven track record in scaling D2C or e-commerce brands. The ideal candidate is analytically sharp, creatively collaborative, and thrives in a fast-paced startup environment.
Required Qualifications & Experience:
• 3–5 years of hands-on experience in Performance Marketing, preferably within D2C, e-commerce, skincare, or cosmetics.
• Proven expertise and a successful track record in managing Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Demonstrated history of managing significant ad budgets while consistently delivering a 3X ROI or higher.
• This role is for immediate joiners only. Mumbai-based candidates are preferred.
Technical & Professional Skills:
• Strong analytical skills with the ability to interpret data, derive insights, and make rapid optimization decisions.
• Proficiency in tracking, reporting, and analyzing key metrics like ROAS, CPA, and conversion rates.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative problem-solving mindset and a passion for staying updated with digital marketing trends.