Job Description
Esscents, India’s fast-growing perfume brand, is looking for a Social Media Manager to define and elevate our digital voice. This is a dynamic, in-office role for a creative professional who lives and breathes social media. You will be responsible for crafting our entire social strategy, managing platforms (Instagram, Facebook, Twitter, YouTube, etc.), and creating content that builds our community and brand love. A key part of this role involves being the face of the brand—you should be confident and ready to step in front of the camera to create authentic, engaging videos and campaigns.
Key Responsibilities:
Strategy & Management: Develop and execute the overall social media strategy across all key platforms to drive brand awareness, engagement, and growth.
Content Creation & Planning: Build compelling, trend-driven content calendars. Create and manage a variety of content, including Reels, stories, and posts, ensuring alignment with the brand’s voice and audience.
Influencer Marketing: Proactively identify, vet, and collaborate with the right influencers and content creators for impactful campaigns and partnerships.
Trendspotting & Innovation: Constantly monitor social media trends, algorithms, and emerging content formats to keep Esscents ahead of the curve and relevant.
Brand Representation: Be a confident on-screen personality for the brand, featuring in videos and creative assets to build a genuine connection with our audience.
Skill Requirement
We are looking for a proactive, creative, and trend-obsessed individual who is not just a manager but a true brand builder. The ideal candidate is a strategic thinker with a hands-on approach and the confidence to be the face of our campaigns.
Required Skills & Attributes:
A strong, proven understanding of social media platforms, their algorithms, and current trends.
Hands-on experience with influencer marketing, from discovery to campaign execution.
Highly creative with a knack for visual storytelling and content planning.
Proactive, experimental mindset with a willingness to test new ideas and formats.
Must be comfortable and confident featuring in front of the camera for brand videos and photos.